The Rosewood Blog

Dozens of business owners have asked me, “What percent should I budget for advertising?” I think they expect me to respond authoritatively: “The average small business should budget 4.625% of gross revenue for advertising.” There may be several reasons business owners would want a quick and easy answer to this question.

Last month we discovered the importance of identifying your strength by defining a Unique Selling Proposition for your business. Combine that with a definition of your ideal customer to bring laser-sharp focus to your business and marketing efforts. What is meant by Target Market?...

What is a Unique Selling Proposition (USP)? A unique selling proposition is a feature, quality, or service you provide which is different from what your competitors offer. Let’s look at the contextual meaning of each of the three words...

Does the term “market research” sound sophisticated and costly? What is market research? Is it necessary in a small business? Let’s learn about market research for small businesses!

Caring for your customers, and letting them know that you appreciate their business, is simply good manners. It is the right thing to do. But guess what? Saying—and showing—"Thank you" is also a huge competitive advantage! Build a company culture that shows your thanks by beginning one or two new procedures today. Here are seven ideas to get you started...

Imagine standing in the hardware store looking at the screwdrivers. You need a good screwdriver to use in the shop every day because you ruined yours yesterday trying to remove a rusty shield. There are three screwdrivers on display. Their price tags show $.99, $6.99, and $8.99. Which one will you buy? Remember, you will use it hard every day in the shop. Certainly, you are not even considering the $.99 screwdriver...

Today we bring back a popular post from last year. As you plan for 2017, keep these tips in mind! Your competitors are handing you a huge opportunity. Did you know that most of them will not take the time to thoroughly plan their marketing for next year? Grab that opportunity by stepping through these 5 pointers. Strong businesses don’t happen by accident; they happen by planning.