Tariffs, trade laws, overseas developments, interest rate moves, changing laws, new technologies, and a host of other factors can spawn an industry downturn. In this article, we describe how to plan for these events and mitigate risk.
Post-purchase is the part of the customer's journey that is often left to chance. But it is a critical part. It's here we prove to our customers that they made an awesome choice. In this article, discover how you can create a post-purchase experience that takes a one-time customer and turns them into a regular.
Most businesses lose people between the first conversation and the next step. Why? Most leads are lost, not due to price, but to uncertainty. Learn how you can avoid this by building a robust lead conversion that addresses a customer’s uncertainties.
Lead generation is a function of marketing: identifying potential customers and getting permission to start a dialogue with them.
This article lays out the path toward ideal lead generation.
A Purposeful Planner takes a goal and creates a project (a method) to achieve it. This article dives into how to set goals, take meaningful steps towards them, and stay on track.
Magical messaging happens when a company accurately communicates to the right and ready audience about what the company can do for them and how it does it. This article dives into how to capture customers through an intentional use of magical messaging.
Branding is your company’s reputation. It’s built on what you do (products and/or services) and how you do it (the way those products and services are presented). Having a firm grasp on how to brand your company well will go a long way in helping you manage what people think, feel, and say about your company.
A strong marketing strategy effectively addresses two questions: What makes a business fit with a customer? What makes a customer fit with a business? Marketing strategy is a plan that fits the company to the customer like two puzzle pieces.
Why research? Understanding a customer’s problems and needs is crucial for any business. Effective companies figure out who wants a “banana” and who wants the “peel.” Then they create products and services that fulfill those needs.
In the journey of business, we’ve identified Purpose as the “why” of business. It’s the mountain peak out in the distance that we are driving towards. We’ve identified Mission as the “what” we are doing to accomplish the purpose. This article focuses on Compelling Core Values. They are the third and final component of the roots of the Marketing Tree.
