The Rosewood Blog

Real Research

Why research? Understanding a customer’s problems and needs is crucial for any business. Effective companies figure out who wants a “banana” and who wants the “peel.” Then they create products and services that fulfill those needs.

Compelling Core Values

In the journey of business, we’ve identified Purpose as the “why” of business. It’s the mountain peak out in the distance that we are driving towards. We’ve identified Mission as the “what” we are doing to accomplish the purpose. This article focuses on Compelling Core Values. They are the third and final component of the roots of the Marketing Tree.

Masterful Mission

This article addresses a second root of the marketing tree illustration: mission. In simple terms, mission is what we do.

Powerful Purpose

Discover how defining your business's purpose can transform your work and inspire those around you. This article explores the journey of Mike, a butcher who reignited his passion and overcame challenges by uncovering his "why"—bringing happy memories to the family table.

Marketing Basics – Part 2

In the previous article, we considered the roots and trunk of the Rosewood Marketing Tree. Let’s move on now to consider how you take the hard work you have done in developing the roots and trunk and apply it to the branches.

Marketing Basics

This overview gives the basics: you can understand marketing and evaluate your business for missing pieces or low-functioning elements that are costing you valuable time, money, and lost opportunities.

How To Synergize Your Sales and Marketing

Sales and marketing are not competing entities; they are complementary forces that, when synergized, create a powerful mechanism for business growth. By reimagining these functions as two halves of a whole and fostering an environment of cooperation, businesses can more effectively capture leads, convert prospects, and deliver exceptional customer experiences.

Postcard Marketing: 6 Mistakes You Might Be Making (and 6 Ways to Sharpen Your Game)

When it comes to direct mail marketing, plenty of myths and biases are floating around in the business sphere. You might start to feel like direct mail marketing is always second-best to digital. But the truth is direct mail marketing is still very relevant and is actually becoming more relevant.

The Power of Proper Branding

Our gardens today are the businesses God has entrusted to us to dress and keep. Employing the power of proper branding is one way to “dress” your business. My goal is to inspire you to employ the power of branding at a higher level in your business and rekindle your passion for your brand.

How to Cultivate Customers

Just like gardening, generating business leads is demanding yet rewarding. Successful businesses must cultivate the soil of their target market. They must sow the seeds of interest through strategic marketing and nurture potential clients through a carefully crafted sales funnel.

How Strong Is Your Marketing Pulse?

Sometimes, business owners wish for a simple test to give them greater clarity in marketing. You don’t need to feel lost in a marketing fog.

Why Core Messaging Comes First

Had the builders in Pisa taken the time to plan and craft a solid foundation for their tower, it might still be known as the “Tower of Pisa.” Don’t make a similar mistake in your marketing.

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