The Rosewood Blog

Planning Sales and Marketing- Part 1

The purpose of sales and marketing is to supply the money for the business by acquiring it from customers in exchange for valuable products and services. Sales and marketing isn’t everything, but it ranks reasonably close to oxygen. If you're feeling short of breath with your incoming revenue, this article should give you some fresh air.

Five Biblical Principles Series: Stewardship in Sales and Marketing

In this series, we’ve been exploring five Biblical principles that apply to sales and marketing. While writing these articles, I repeatedly encountered a sixth principle: the principle of stewardship. This article addresses stewardship across the various topics covered in the previous articles.

Five Biblical Principles Series: Branding

This is the seventh article in a series called Biblical Principles for Sales and Marketing. Throughout the series, we’ve explored ways that these five principles apply to our everyday marketing decisions. This article gives you a new way to think about branding so that you can more clearly understand how to build your own business’s brand in a way that honors God.

Five Biblical Principles Series: Sales and CRM

This is the sixth article in a series called Biblical Principles for Sales and Marketing. For the purpose of this article, sales is the direct communication that a company representative has with a prospect. A Customer Relationship Management (CRM) system is the paper system or software the representative uses to keep a record of past communication with a customer and to set reminders for follow up.

Lead Conversion (Part 5 of 7)

This is the fifth article in a series called Biblical Principles for Sales and Marketing. In the previous article on lead generation, I wrote, “To generate more leads, you need to get people to ‘raise their hand’ and let you know they are interested.” But what should you do after you know they have interest?

How to Discover Your Core Values

When you know your vision, mission, and core values, you can make good decisions quickly. At Rosewood, we call these Root Statements. The first step in knowing your roots is to discover and clarify what they are. In the two previous Confidence in Crisis articles, we discussed Vision and Mission. Today, we will dive into Core Values. As a reminder, here are the definitions for each of the three Roots.

Lead Generation (Part 4 of 7)

This is the fourth article in a series called Biblical Principles for Sales and Marketing. In this series, we are taking the following five principles and applying them to different aspects of marketing. In this article, we are considering lead generation.

How to Create a Vision Statement

Have you ever heard someone say, “You need to know where you’re going if you ever want to get there?” It’s the truth. Two weeks ago, we talked about building a strong foundation to stand on by “knowing your roots”. This week, we want to take a step forward— discussing how to craft a vision statement. When you know your roots and have a vision statement, you’ll be anchored securely and moving steadily forward.

Do You Know Your Roots?

“I do not know the man!” he said, cursing and swearing. As he kicked a gray coal back into the fire, he suddenly felt eyes on him. He heard a rooster crowing. Was Peter a shallow man? I don’t think so, but he was human just like we are. He faced uncertainty, frustration and failure. Peter was impulsive and quick to speak. Was this a negative trait? Maybe, but Peter was a man who knew his roots. He was grounded. He was a strong and stable person.

“I Have Nothing to Offer but Blood . . .”

Historians give Winston Churchill high grades as a leader in crisis. Churchill became Prime Minister of the United Kingdom at the beginning of World War II. In his speech to the House of Commons, he didn’t proclaim that he had all the answers. He said the following: I would say to the House, as I said to those who have joined this government: “I have nothing to offer but blood, toil, tears, and sweat.”

Research and Strategy (Part 3 of 7)

This is the third article in a series called Biblical Principles for Sales and Marketing. The first article shared five principles that are foundational to Biblical marketing decisions: 1. Love - And as ye would that men should do to you, do ye also to them likewise. Luke 6:31 2. Truth - A false balance is abomination to the Lord: but a just weight is his delight. Prov 11:1

Don’t Take Down the Hotdog Sign

You may have heard one or more versions of The Hot Dog Vendor Fable. It’s worth repeating at this moment in history.* Joe was your average Joe. As a young father, he bootstrapped his way into success with a street corner hotdog stand. But then he made a critical mistake. Actually, a very common mistake. A mistake that you and I are at risk of making this very moment.

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