Ben Shenk doesn’t believe in guesswork. He builds powerful messaging and grounded strategies that help good businesses grow — especially the ones that care about craftsmanship and their customers more than hum-drum marketing hype.
Based in Lancaster County, PA, Ben works with Plain Community businesses across the U.S., helping them find the right words and the right plan to reach the right folks. He’s part strategist, part coach, part communicator, and part teacher.
Ben earned his degree in Business Administration from Shippensburg University. From 2017 to 2022, he was a StoryBrand Certified Guide, helping brands ditch jargon and say things that stick. He’s led messaging for names like Finch Outdoor Furniture, Chick-Fil-A, River View Outdoor Products, and Ebling’s Service Plus.
He’s also taken the stage at the Connect NOLA Non-Profit Symposium and the Cross State Credit Union Conferences — where he’s known for impactful presentations, not marketing fluff.
He writes about marketing, business strategy, outdoor living, home services, and what it takes to stand out without selling out.
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