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The Medium is the Message

Touch and feel can be everything when promoting a premium product. The medium, or the way a message is conveyed, may be just as important as the message itself. In fact, Marshall Mcluhan says that the medium is the message. This concept applies to marketing. Companies should communicate their message through a medium that fits and complements their brand...

Convert More Leads with Video Testimonials

As times change, many old barns and structures have been left to rot away. Henry Stoltzfus at Stable Hollow Construction loves history, as do his workers. What began as a construction company, soon developed into a passion for preserving old barns with as much historical detail as possible. Each barn has its own fascinating...

New Co-op Cultivates Growth with Fresh Brand

A group of Amish farmers in Pennsylvania formed a co-op to provide fresh, healthy food to folks in cities and urban areas: from the New Yorker with no outdoor space for his own garden, to the busy mom wishing to raise her children on a cleaner, greener diet. The co-op hired Rosewood Marketing to create a distinct brand name and a logo for their naturally grown food.

4 Benefits of a Professionally Managed PPC Ad Campaign

In 2017, Baystate Outdoor Personia shifted their brand positioning from selling prefab sheds to custom-designed sheds and outdoor solutions. After coming to Rosewood Marketing to do a rebrand, Baystate hired Rosewood to build the new website and manage all aspects of their online marketing, including their pay-per-click (PPC) campaign.

How a Manufacturer Boosted Efficiency—and Sales

Reigniting Communication: A Brand Story Brochure

Horning Manufacturing is a producer of innovative silage processing equipment. It started back in the fall of 1997 when Leon Horning Sr. designed and created a set of kernel processing rolls in his Pennsylvania farm shop for his pull-type forage chopper.

With the news of Leon’s success, fellow dairymen were soon lining up asking him to make rolls for their choppers. Since then, Horning MFG has continued to innovate forage equipment and processes, with products continuously improving and their market expanding overseas.

Complicated Catalogs Made Easy

Producing a catalog with lots of detail and repeated content? Are your people tired of entering reams of data manually every year? Then you’ll be interested in learning how we revolutionized Mountain Spring Nursery’s catalog production process through catalog automation.

A Video Refresh [Case Study]

They say you’ve got to see it to believe it. This old adage contains an element of truth when working to win new customers. People not only want to see your product, but sometimes they also want a glimpse of the process that created it. Cozy Cabins, a company that builds custom modular log cabins, understands this fact and uses videos to spread the word, attract new customers, and showcase their work. They have featured videos of home installation on their website for years. However, their videos were becoming outdated and didn’t feature the newest cabin models.

Host a Successful Dealer Event

When Windy Valley Woodworks has their annual Dealer Appreciation Day, their goal is to make it enjoyable and productive. One of Windy Valley’s lines of furniture is Finch. Each year, Windy Valley invites Finch dealers to their shop for a convenient way to communicate new product information. The dealers can tour the shop to view many different product displays or take advantage of discounted furniture prices. Seeing new products firsthand educates and inspires dealers in future sales.

Freeing Up Brain Space

As a busy flooring company, Flor Haus’ marketing efforts were scattered, and their advertising results were sporadic. Flor Haus’ associates were hired to sell floors, not design ads, write ad headlines, or contact newspaper publishers. Besides, they were often tied-up with other things. So why not hire a marketing manager? In 2014, Flor Haus came to Rosewood for help developing and executing a marketing plan.

PPC Ad Campaign

Pay-Per-Click Advertising: A Golden Opportunity. How important is online marketing? More than 85% of product searches now happen online, with this number increasing each year. To make your products and services visible, you must advertise where people are searching. Simply having a website is not enough. Does your business currently rank on the first page of Google or Bing when someone searches for your product or service? Most potential customers won’t glance past the first page of search results.

Finding the Perfect Name for Your Company

The Zehr family’s new store in Nova Scotia was under construction, and Peter Zehr had everything he needed to launch a successful country store. A great location near the TransCanada highway, blueprints, experience, and industry connections. The only thing still missing was a vibrant, appealing name.

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