Our Work

Why Core Messaging Comes First

Had the builders in Pisa taken the time to plan and craft a solid foundation for their tower, it might still be known as the “Tower of Pisa.” Don’t make a similar mistake in your marketing.

Does My Small Business Need a Website?

Today’s consumer expects to find your business online. Some small businesses do quite well without a website. But don’t be too quick to disregard the potential benefits of a website for your business.

Send Email Newsletters that Your Customers Welcome

How can you create emails that your readers will want to open? And not only open but also click the links and skim the content?

Brock the Beaver: “We Gnaw What We’re Doing”

Open Brookside Timber Frame’s new brochure, and you’ll come face to face with Brock the Beaver. Who’s Brock? And why is he there?

4 Steps To Help You Clarify Your Market Messaging

When you take the time to clarify your marketing message, you do the work so your customer doesn't have to. The company that communicates most clearly and simply will win. Will that company be yours?

Stop Dreading Your Annual Catalog Update

Does updating your catalog every year cause you to lose heart? Do you find yourself saying (like you said last year), There’s got to be an easier way to do this?

Does This New Name Pass the Test?

For those of you who have children, how do you settle on names for them that make both you and your spouse say, “Yes!”? Now think about finding a new name for your business. What “tests” should a business name pass before it’s ready to launch into the world?

Hitting the Bull’s Eye

When Lawrence Martin first considered the Marketing Guide Path™ at Rosewood, he was hesitant. Lawrence thrives in troubleshooting grain dryer breakdowns, scaling grain bins, or helping a farmer plan his grain-handing system. But his work also keeps him busy, making it hard for him to put enough time into marketing.

New Website Sparks Energy for HooverTec

HooverTec needed a new website. Their site lacked functionality, and it looked dated. It wasn’t much more than a bulletin board with various product data sheets posted on it. A new website could do much more for them.

Out-Mazing the Marketing Maze

Do you ever feel like your marketing is a maze? And all you have is a poorly marked map? Our Marketing Strategy Coaches are critical in helping our clients know where they are and where they should be going.

Trailer Dealer Hauls in New Leads

Imagine a trailer dealer. Few leads. Bored salesmen. Full lots. An anxious bookkeeper. Now imagine a dial that amps up the flow of leads or tones it down according to your capacity. Imagine productive salesmen contributing to a 30% + conversion rate that’s continuing to climb.

Should We Rebrand?

Does changing a brand sound risky? Do you wonder if it’s necessary? DF Building’s Marketing Guide™ and Coach strongly recommended a rebrand. Here’s why.

Our Work

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