Strong Strategy
A strong marketing strategy effectively addresses two questions: What makes a business fit with a customer? What makes a customer fit with a business? This month’s article gives you the tools to answer these questions effectively.
Compelling Core Values
In the journey of business, we’ve identified Purposeas the “why” of business. It’s the mountain peak out in the distance that we are driving towards. We’ve identified Mission as the “what” we are doing to accomplish the purpose. This article focuses on Compelling Core Values. They are the third and final component of the roots of the Marketing Tree.