If your customers have to guess what you’re saying, then you’re losing sales!
Too Vague
If your company doesn’t clearly say what it offers, your customers will move on in search of certainty.
Too Wordy
If they need to process too much information, customers move on to easier reading.
Too Specialized
If customers don’t understand your insider terms, they will find another company who “speaks their language."
When people don’t know what you offer or have to work too hard to figure it out, they’ll go somewhere else!
But it doesn’t have to be that way!
Harness the Power of Story
We harness the power of the StoryBrand framework, a technique that uses the elements of a story to help businesses present clear, potent messages to customers.
About Story Brand
Here is how it works:
A good story has a character–a hero–that faces a problem.
The hero doesn’t solve his problems alone. Instead, he meets a guide who steers him away from failure and leads him to success.
The StoryBrand framework positions your customer as the hero of their own story. Your business is the guide that inspires the customer with a clear call to action and a well-defined plan for success. Follow this framework, and you will have a clear and compelling narrative that resonates with your audience, produces better customer engagement, and turns more leads into sales.
Clarify Your Message and Enjoy Marketing Success
Grab
attention in today’s cluttered marketing landscape.
Connect
with your audience in a meaningful way.
Create
effective print and digital marketing material.
3 Easy Steps to a Clear Message
Collaborate
Schedule a phone consultation.
Clarify
Work with our team to clarify your company’s message.
Climb
Use your StoryBrand messaging to propel you to marketing success.
Clarify Your Message
Nothing engages customers more than a clear, simple message. Let’s explore your business and audience to craft a message that resonates with your customers. Use this messaging as a basis for creating print and digital marketing collateral.
Get a Brandscript based on the 7-part StoryBrand framework to engage your customers with your message.
Get a one-liner that states your business mission in a nutshell. A one-liner focuses on the problem your customer faces, the solution you have, and the success your customer will enjoy as a result of that solution.
The homepage of your website is the face of your business. If your potential customers can’t make sense of it in a few seconds, you have lost the sale.
Get the text and digital sketch you need to construct a StoryBranded home page that will capture your audience and rivet your message in their minds.
A StoryBrand sales funnel takes your contacts from interested to sold. Grab interest with a lead generator–a helpful resource document that you offer a potential customer in exchange for their email address. Once you have their email, you can build a relationship with them by sending them useful content. Give them value that doesn’t cost them anything, and you’ll build trust and sales.
Get the text and digital sketch you need to create your own lead generator and email sequence.
We Help Businesses Like Yours Clarify Their Message
Every business owner wants to connect with customers. But sometimes what you say isn’t what they hear. This can cost you sales, and that’s frustrating.
We don’t want you to lose customers because of unclear messaging. That’s why our goal is to help clarify your message using a proven technique—the StoryBrand framework.
Learn how Rosewood Marketing can help you clarify your message.