The Rosewood Blog

How To Synergize Your Sales and Marketing

Sales and marketing are not competing entities; they are complementary forces that, when synergized, create a powerful mechanism for business growth. By reimagining these functions as two halves of a whole and fostering an environment of cooperation, businesses can more effectively capture leads, convert prospects, and deliver exceptional customer experiences.

Postcard Marketing: 6 Mistakes You Might Be Making (and 6 Ways to Sharpen Your Game)

When it comes to direct mail marketing, plenty of myths and biases are floating around in the business sphere. You might start to feel like direct mail marketing is always second-best to digital. But the truth is direct mail marketing is still very relevant and is actually becoming more relevant.

The Power of Proper Branding

Our gardens today are the businesses God has entrusted to us to dress and keep. Employing the power of proper branding is one way to “dress” your business. My goal is to inspire you to employ the power of branding at a higher level in your business and rekindle your passion for your brand.

How to Cultivate Customers

Just like gardening, generating business leads is demanding yet rewarding. Successful businesses must cultivate the soil of their target market. They must sow the seeds of interest through strategic marketing and nurture potential clients through a carefully crafted sales funnel.

How Strong Is Your Marketing Pulse?

Sometimes, business owners wish for a simple test to give them greater clarity in marketing. You don’t need to feel lost in a marketing fog.

Why Core Messaging Comes First

Had the builders in Pisa taken the time to plan and craft a solid foundation for their tower, it might still be known as the “Tower of Pisa.” Don’t make a similar mistake in your marketing.

Steal Our Job

Anyone can think like a designer by stealing the mindsets of translators, gardeners, framers, cartographers, and barnacle scrapers. So get in the magpie spirit and start designing.

Does My Small Business Need a Website?

Today’s consumer expects to find your business online. Some small businesses do quite well without a website. But don’t be too quick to disregard the potential benefits of a website for your business.

Debunking Five Marketing Myths

Myths are stubborn things. They can influence thinking and planning for generations. Believing a myth about marketing can shackle your business planning and marketing flexibility for years to come.

How Can I Get More People To Visit My Website?

Listen in as marketer Mike tells manufacturer Amos what needs to happen for his website to become more visible to customers online.

Elevating Your Business with a Strong Unique Selling Proposition

You cannot force people to buy your product. They must choose to make the transaction. Communicating that you offer a unique and valuable product makes buying from you the only logical course of action.

Five Mistakes That Can Doom Your New Product

For months, you’ve planned and longed for this day–the day you reveal your exciting new product. But as the days and then weeks go by, the silence is deafening. What went wrong?

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