The Rosewood Blog

Lively Lead Generation

Lead generation is a function of marketing: identifying potential customers and getting permission to start a dialogue with them. This article lays out the path toward ideal lead generation.

Strong Strategy: Purposeful Plans

A Purposeful Planner takes a goal and creates a project (a method) to achieve it. This article dives into how to set goals, take meaningful steps towards them, and stay on track.

Purposeful Pricing

Nothing shouts a louder message about your product than price. This article dives into best practices for pricing your products and services.

Magical messaging happens when a company accurately communicates to the right and ready audience about what the company can do for them and how it does it. This article dives into how to capture customers through an intentional use of magical messaging.

Buoyant Branding

Branding is your company’s reputation. It’s built on what you do (products and/or services) and how you do it (the way those products and services are presented). Having a firm grasp on how to brand your company well will go a long way in helping you manage what people think, feel, and say about your company.

Strong Strategy

A strong marketing strategy effectively addresses two questions: What makes a business fit with a customer? What makes a customer fit with a business? Marketing strategy is a plan that fits the company to the customer like two puzzle pieces.

Real Research

Why research? Understanding a customer’s problems and needs is crucial for any business. Effective companies figure out who wants a “banana” and who wants the “peel.” Then they create products and services that fulfill those needs.

Compelling Core Values

In the journey of business, we’ve identified Purpose as the “why” of business. It’s the mountain peak out in the distance that we are driving towards. We’ve identified Mission as the “what” we are doing to accomplish the purpose. This article focuses on Compelling Core Values. They are the third and final component of the roots of the Marketing Tree.

Masterful Mission

This article addresses a second root of the marketing tree illustration: mission. In simple terms, mission is what we do.

Powerful Purpose

Discover how defining your business's purpose can transform your work and inspire those around you. This article explores the journey of Mike, a butcher who reignited his passion and overcame challenges by uncovering his "why"—bringing happy memories to the family table.

Marketing Basics – Part 2

In the previous article, we considered the roots and trunk of the Rosewood Marketing Tree. Let’s move on now to consider how you take the hard work you have done in developing the roots and trunk and apply it to the branches.

Marketing Basics

This overview gives the basics: you can understand marketing and evaluate your business for missing pieces or low-functioning elements that are costing you valuable time, money, and lost opportunities.