When it comes to direct mail marketing, plenty of myths and biases are floating around in the business sphere.
You might start to feel like direct mail marketing is always second-best to digital.
But the truth is direct mail marketing is still very relevant and is actually becoming more relevant.
Our gardens today are the businesses God has entrusted to us to dress and keep.
Employing the power of proper branding is one way to “dress” your business.
My goal is to inspire you to employ the power of branding at a higher level in your business and rekindle your passion for your brand.
Just like gardening, generating business leads is demanding yet rewarding.
Successful businesses must cultivate the soil of their target market.
They must sow the seeds of interest through strategic marketing and nurture potential clients through a carefully crafted sales funnel.
Had the builders in Pisa taken the time to plan and craft a solid foundation for their tower, it might still be known as the “Tower of Pisa.”
Don’t make a similar mistake in your marketing.
Anyone can think like a designer by stealing the mindsets of translators, gardeners, framers, cartographers, and barnacle scrapers.
So get in the magpie spirit and start designing.
Today’s consumer expects to find your business online.
Some small businesses do quite well without a website. But don’t be too quick to disregard the potential benefits of a website for your business.
Myths are stubborn things. They can influence thinking and planning for generations.
Believing a myth about marketing can shackle your business planning and marketing flexibility for years to come.
You cannot force people to buy your product. They must choose to make the transaction.
Communicating that you offer a unique and valuable product makes buying from you the only logical course of action.
For months, you’ve planned and longed for this day–the day you reveal your exciting new product.
But as the days and then weeks go by, the silence is deafening.
What went wrong?
For a moment, imagine yourself as an ag mechanic. You use hand tools daily to repair equipment and please your customers.
Yesterday, your favorite screwdriver snapped as you pried on a stubborn pulley.
So today, you’re standing in the store comparing screwdrivers.
